Beauty Well EXPO
in OKINAWA 2026

Event Overview

Beauty Well EXPO in OKINAWA is the first exhibition in Okinawa specializing in beauty and wellness.

Despite being our inaugural event in 2025, the EXPO attracted approximately 1,300 visitors and resulted in numerous successful business meetings and product adoptions.

While the Okinawa market is smaller than mainland Japan, it has a high ratio of decision-makers and business owners, making it an ideal environment for launching new products and brands.

In addition, Okinawa offers strong synergy with the resort and inbound tourism market, providing unique opportunities to connect with both domestic and international audiences.

Date & Venue

DateJune 21 (Sun) –
June 22 (Mon), 2026
VenueOkinawa Convention Center,
Japan
AdmissionFree

Visitor Profile

Beauty professionals from salons (esthetic, hair, nail, eyelash, relaxation), as well as manufacturers, hotels and leisure facilities, medical institutions, and fitness businesses.

The event is also open to beauty and wellness enthusiasts and students.

Exhibit Categories

Cosmetics / Diet & Health / Business Support Services / Beauty Supplements / Eyelash & Eyebrow / Femcare & Femtech / Beauty Devices / Nail & Nail Care / Spa & Wellness / Salon Equipment & Supplies / Beauty-related Products / Clinical Care / OEM & Packaging / Hair & Hair Care / Fitness / Others

Why Okinawa?

  • Strong connection with resort and tourism industries
  •  Access to hotel, spa, and wellness-related businesses
  •  High percentage of decision-makers among visitors
  •  Growing interest in wellness, longevity, and lifestyle improvement

Contact

For inquiries regarding exhibiting, visiting, or partnership opportunities, please contact us.

Email: info@beautywellexpo-okinawa.com